Brand Assets

Logos, colours and guidelines for writing about EcomSpy, linking to it, or featuring it alongside your own product.

Logo

The mark and wordmark together. Use the primary version wherever you can, and the single-colour versions when colour isn't available.

Primary

For light backgrounds

SVG PNG

Primary, Dark

For dark backgrounds

SVG PNG

Black

Single-colour, on light

SVG PNG

White

Single-colour, on dark or photos

SVG PNG

Icon

The mark on its own, on its crimson tile. Use it where the full logo won't fit: avatars, app icons, favicons.

App Icon

Square, rounded corners built in. Don't add your own.

SVG PNG 1024 PNG 512

Colours

Click a colour to copy its hex code.

Typography

Inter

The wordmark is Inter Medium (500), outlined. Use Inter for any text set next to the logo. It's free from rsms.me/inter.

RegularMediumSemibold

Usage

Clear Space

Keep at least half the height of the mark free on every side.

80px

16px

Minimum Size

Logo at least 80px wide on screen (20mm in print). Icon at least 16px.

Primary logo on a light background

Dark version on a dark background

Don't stretch or squash it

Don't change its colours

Don't rotate it

Don't add shadows or effects

Don't place it on busy backgrounds

Don't use the light version on light backgrounds

About EcomSpy

EcomSpy is a research tool for ecommerce operators. It indexes 2.7M+ Shopify stores and the Meta ads they run, so you can see which stores are scaling, what they sell, which apps and themes they use, and which creatives they're putting money behind.

Website ecomspy.se

Press and partnerships support@ecomspy.se